Video - Mazda Demio 2007 - Presentation by Chief Designer

Videa Mazda Demio Mazda Demio 2007 - Presentation by Chief Designer

Mazda Demio 2007 - Presentation by Chief Designer

Featuring a complete body and chassis redesign, chief designer Ikuo Maeda talks about the design features and concepts behind the new 2007 Mazda Demio. "The DNA, or fundamental element, of mazda's design philosophy is athleticism. using this as a basis, we have pursued new ways to express motion. Form, line and light came into play, and a combination of these three design elements rigorously studied to create an amazing variety of expression of dynamic beauty, something that you would never imagine from a compact car. To clearly seperate ourselves from the flat interior design typically found in most compact cars, the all new Mazda Demio gets three dimensional form with a great solid feel suggestive of motion. Our greatest focus was creating an open feel, which is not just about ride comfort, but creating space that makes it easy for the driver to not only operate the car, but also enjoy the experience." Available in 11 colours, the Demio 13C-V retails for 1310000 yen or approximately 10600 dollars US.0

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