To express the character embodied by Mazda's all-new models, the design team is introducing a new color called "Soul Red." Thanks to an innovative paint process recently developed by Mazda, the team is able capture both the deepness and vividness of the envisioned color. Deep: high in saturation and low in brightness. Vivid: very high in chroma. The result: a strong or clear impression on the senses. Says chief designer Akira Tamatani: "The car's form manages to convey both a dignified tension and suppleness at the same time, and Soul Red is brilliantly vivid with a deep luster. It's the way these two elements complement each other which produces the charm of the new Mazda6."
Mazda, TAKERI, Mazda6, Mazda 6, Atenza, KODO, design, 2014 Mazda 6